Marketing on the search engine channel (usually called search engine marketing or SEM for short) is about maximizing your presence and being found by them. This can be accomplished by optimizing your website or various web pages to improve their ranking and show higher in the search results when someone types in a text search. This is called search engine optimization (SEO for short). It also includes getting your online ads to appear on other sites as well. Ideally, this is all happening as soon as potential customers are looking for products or services you sell. When marketing via search engines, your objectives are usually to get more qualified traffic and then convert those potential buyers (real people, not clicks) into sales, leads, fans, and advocates.
At The Engagents, we work with you and your team to develop strategic advantages through the application of the right type of digital engagement across the search engine channel. We use the latest technology and readily admit that we are constantly learning and spend part of every day following the latest changes and making tactical adjustments because there is no steady state when it comes to digital marketing across the internet.
We are focused on expanding your brand, engaging prospects and customers, and increasing your ROI based on how you measure success. To drive qualified people to your website and/or landing pages, we use the following techniques:
- Keyword research
- Content creation
- Campaign design (pay-per-click (PPC), retargeting, display, etc.)
- Creative ad development
- Constant bid and ad management
- Testing and adjustments
- Optimization of ads, web pages, and offers
SEO stands for search engine optimization and is usually, although not always, important for a business to be successful at because it drives traffic to your website and positions you as meaningful in your market niche. SEO is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.
SEM is search engine marketing and that refers to the process of increasing web traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click), or PPC (pay-per-click) and more recently, remarketing (the process of showing display ads to people that have recently visited your site).
We run all of these types of campaigns for our clients utilizing best practices for each. The goal is always to bring clients more traffic and to enforce their brand and image by insuring they are at the top of search pages for their relevant keywords and geographic area. People generally perform several searches when they are looking for solutions. We want you to be there for them.